This is a great article exposing the deceitful practices in much of the fitness industry. Those before and after shots you see on the early morning infomercials? Baloney.
The reasons these programs become so popular is because they are presented and marketed very well. These marketing campaigns use testimonials and before-and-after transformation photos. Before I claim it’s all bullshit, I want to make it clear that there are definitely some very impressive, genuine physical transformations out there. What I do take issue with are the transformations that are manipulated with Photoshop, professional lighting, postures to degrade or enhance their look, pro tans, sucking in or pushing out a bloated belly or flexing muscles vs. not flexing to obtain an optimal look.
Read the rest here.